Copywriting Portfolio

I specialise in SEO strategy and implementation as well as writing copy on subjects from design and architecture to artisanal food products. See below for my copywriting, email marketing, business podcasts, and content and blog posts.

Misk’i Wasi

In 2022, through DigiGrin, I helped re-design and write text for the artisanal sausage delivery service Misk’i Wasi, as well as keyword and SEO research and implementation.

Inbar Harari

In 2018, I helped write and edit the content and copy for the website of Spain-based handbag design label Inbar Harari.

Coolmapp

In 2017, I worked at a Barcelona-based startup writing in-app copy and doing offsite SEO for their recommendation-based travel guides for Barcelona, Madrid, and Amsterdam.

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Email Marketing

I’ve designed and implemented external B2B and B2C email campaigns for travel company marketing, art and cultural events, internal company newsletters, and more. I’ve then followed up with all stage analytics and A/B testing for performance monitoring and improvement.

I Meet Hotel & Bidroom

Planned, designed and implemented email marketing campaigns for recurring digital hospitality events, and wrote B2B campaigns for client acquisition and retention, ultimately measuring and modifying strategies based on A/B testing and analytics.


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Podcasting

I’m knowledgeable in audio editing software and techniques, I’m experienced in script reading and recording, I’ve written a variety of scripts on researched topics, I own a respectable recording setup. As you might guess, I’m an avid podcast listener. My favorites are the classics: TAL, Radiolab, Reply All.

The Hoteliers Podcast

I worked with I Meet Hotel to do research, write scripts, and record audio for podcast episodes on subjects like NFTs, hotel technologies, localisation, insurance, IoT, and more.


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Content

I’ve written long and short-form content for various groups, publications, platforms, and blogs, including design companies, online travel agents, acupuncture companies, and more.

"How to Practice Holiday Self-care for Professional Freelancers"

for Shanty Town Design, 2021

"Redefining Luxury for Value-driven guests"

for Bidroom B2B Knowledge Centre (behind paywall), 2021

"The Scattered Hotel Model Could Revitalize Tourism"

for Bidroom B2B Knowledge Centre (behind paywall), 2021

"Meditation & Happiness: What You Need to Know”

for Wellnest Denver Acupuncture Clinic, 2019

“The Fall Season in Chinese Medicine”

for Wellnest Denver Acupuncture Clinic, 2019

“Social words associated with happiness indicate more happiness”

for happiness.com, 2017

“The six steps to an effective apology”

for happiness.com, 2017

“The six best happiness apps to improve well-being”

for happiness.com, 2017