Web copy

I specialise in SEO strategy and implementation, as well as copy on subjects from design and architecture to artisanal food products. See below for my copywriting, email marketing, business podcasts, and content and blog posts. You can also see my SEO work here.

DigiGrin

Website text and SEO research for a small, close-knit team at a Colorado-based digital marketing startup, through which I managed various clients.

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Email Marketing

I’ve designed and implemented external B2B and B2C email campaigns for travel company marketing, art and cultural events, internal company newsletters, and more. I’ve then followed up with all stage analytics and A/B testing for performance monitoring and improvement.

Bidroom

Designed and implemented email marketing campaigns for different B2B campaigns for client acquisition and retention, optimising strategies based on A/B testing and analytics.

I Meet Hotel

Implemented email marketing campaigns to promote and then follow up on recurring digital hospitality events on various topics, ultimately optimising and modifying strategies based on A/B testing and analytics.


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Podcasting

I’m knowledgeable in audio editing software and techniques, I’m experienced in script reading and recording, I’ve written a variety of scripts on researched topics, I own a respectable recording setup. As you might guess, I’m an avid podcast listener. My favorites are the classics: TAL, Radiolab, Reply All.

The Hoteliers Podcast

I worked with I Meet Hotel to do research, write scripts, and record audio for podcast episodes on subjects like NFTs, hotel technologies, localisation, insurance, IoT, and more.


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Content

I’ve written long and short-form content for various groups, publications, platforms, and blogs, including design companies, online travel agents, acupuncture companies, and more.